Know before you go.
One question about a market — should we enter, and how? — answered in six weeks with a written verdict you can defend to your board: Go, Go-if or No-go. Not a market report: a decision.
- From the scope letter to the decision workshop
- 6 weeksFrom the scope letter to the decision workshop
- One fixed fee, paid once
- €2,500One fixed fee, paid once
- Qualified interviews in the market, with people who would pay you
- 3–5Qualified interviews in the market, with people who would pay you
- Where the verdict is written, whatever it is
- Page 1Where the verdict is written, whatever it is
What you receive
A decision memo
Fifteen pages at most, with the verdict on page one, the three reasons for it and the conditions attached. Every claim traces to an interview, a visit or a source.
A unit economics model
Landed cost line by line, three-year entry cost and payback, in three scenarios: conservative, base and ambitious.
A named shortlist
Five to ten partners, locations or buyers — already spoken to, not found in a directory.
A decision workshop
Ninety minutes with your leadership: verdict, evidence, numbers, shortlist. You decide in the room.
Six weeks, step by step
Scope
Before signing: your decision in one sentence, the market and first city, what would make you say Go — and what you will not change.
Desk research
Weeks 1–2: the segment, 8–15 competitors, licences, duties and trademarks, and the companies that tried before you and why they left.
Field research
Weeks 2–4: interviews, site and competitor visits, your price tested against local references with at least three buyers. The evidence you cannot get from a desk.
Verdict
Weeks 4–6: the model, the scoring, the memo — read cold by a reviewer — and the workshop where you decide.
Go · Go-if · No-go
How the verdict is reached
Six criteria, each scored from 1 to 5 with evidence. Their weights are written into the scope letter before the field work starts, never adjusted after it. A Go-if comes with conditions you can test; a No-go is said plainly, on page one.
- Demand — buyers name a need and would pay the tested price
- Fit of the offer — it works with little adaptation, and your signature survives
- Economics — the base scenario pays back within your horizon
- Route to market — credible, named partners or channels are interested
- Competition — there is a clear gap
- Regulation and risk — no blocking licence, duty or IP issue, and every risk has a fix
The one programme where we advise
Consultants for six weeks, so the verdict stays independent
Orbiter is the only programme in which Ad Astra acts as a consultant: we study, we score, we recommend — including when the answer is no. From Explorer on, we stop advising and represent you in the market.
- A No-go is a result: you learn what would have to change, and when to look again
- A Go or Go-if: an Explorer or Settler proposal within five working days
- The memo, the model and the shortlist are yours, whatever you decide next
Questions before you start
What do you need from us?
The person who will make the decision, in the scoping call. Then your own data: price list, unit economics at home, product specifications, certifications, and anything learned from past export attempts.
Which markets and sectors?
Europe to India and India to Europe, starting with one city or one country. We work most often with F&B franchise brands, kitchen and hospitality equipment, industrial manufacturing, engineering services and software, and wine, spirits and premium food.
What if the answer is No-go?
Then it is written on page one, with the reasons, what would have to change and when it would be worth looking again. Six weeks and €2,500 against the cost of a failed entry.
What happens after a Go?
Within five working days we send an Explorer or Settler proposal built on what Orbiter found: the shortlist, the model, and the conditions of a Go-if. The decision stays yours.
One decision. Six weeks.
Tell us the market and the question. We will tell you whether Orbiter can answer it.